Showing you have a flair for the business side as well as being a people’s person is not easy. It requires a methodical, tried-and-tested approach, as well as the right dose of the personal touch. With this guide, your account manager CV will stand out from the pile.
In this article, you will learn how to make your account management CV polished and well-formatted. You’ll also get numerous tips on showcasing your relevant experience and highlighting your top skills.
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Dynamic account manager going above and beyond to retain old clients (+17% customer retention), and gain new ones (additional £120k of annual income from new markets) for 5+ years now in the digital marketing industry. Managing portfolios nearing £1m in value with constant improvements and no mistakes. Seeking a more international challenge to utilise language skills with DirectMedia.
Work Experience
Account Manager
FastSolutions, London
November 2017—Present
Holding key accounts for a one-stop digital agency providing advertising, analytics, outreach and presence solutions to SMEs and corporations
Oversaw a portfolio of 45+ clients worth an annual £900k, and acted as direct contact between the company and the client.
Trained and oversaw 2 junior account managers, and provided them with quarterly training.
Leveraged language skills to gain 6 international clients from completely new markets in 2019, who provide the company with an annual income of £120k.
Improved the sales processes to increase annual revenue across accounts by 12% in 2019.
Increased customer retention by 17% in 2017 (compared to 2016).
Submitting weekly, monthly and annual reports to the clients and the company management with zero errors recorded.
Junior Account Manager
Brandsters, London
February 2015—November 2017
Worked alongside a team of 12 people, achieving the best client satisfaction ratio (87.9%) in the team.
Managed 120+ long-term customer relationships in the digital industry.
Annually exceeded the sales goals by 12%, which brought the company an additional £8k+ per month in turnover.
1. Write an account manager personal statement and put it at the top of your CV
Making concise and convincing selling pitches should be one of your fortes. Which is why making a concise and convincing pitch for yourself should be easy, and your CV personal statement will entice the reader to read on. Just follow the below formula and introduce yourself in your CV effectively.
Answer these questions with one sentence each:
Who are you, and what’s your experience?
In what industry have you managed key accounts?
What’s your most relevant achievement?
What’s your most unique achievement?
What can you achieve in this job? (For the employer, not yourself)
The personal statement becomes much easier to write once you have finished all the other sections of your account manager CV (and that’s why it’s also known as a CV summary).
Account manager personal statement
Dynamic account manager going above and beyond to retain old clients (+17% customer retention), and gain new ones (additional £120k of annual income from new markets) for 5+ years now in the digital marketing industry. Managing portfolios nearing £1m in value with constant improvements and no mistakes. Seeking a more international challenge to utilise language skills with DirectMedia.
A strong CV summary will convince the recruiter you’re the perfect candidate. Save time and choose a ready-made personal statement written by career experts and adjust it to your needs in the LiveCareer CV builder.
Your CV work experience section is where you enter the negotiation stage. Except that you don’t get to see them or their reactions. You just have to keep throwing punch after punch. Strong arguments backed up by figures and achievements always go further than empty statements and descriptions.
In a clearly measurable role like this, no bullet point is really valid until it’s measurable. These numbers will allow your employer to better gauge your experience and imagine how you’re going to slot into their machine.
The STAR (Situation-Task-Action-Result) formula is helpful in developing your bullet points. List 5 to 9 for your most relevant position, under this heading:
[Job Title]
[Company Name, Location]
[Dates of Employment]
For older positions, limit the bullet points to only original information (that doesn’t appear under other positions). Otherwise, it is a redundant bullet point.
Account manager CV work experience section
Account Manager
FastSolutions, London
November 2017—Present
Holding key accounts for a one-stop digital agency providing advertising, analytics, outreach and presence solutions to SMEs and corporations
Oversaw a portfolio of 45+ clients worth an annual £900k, and acted as direct contact between the company and the client.
Trained and oversaw 2 Junior Account Managers, and provided them with quarterly training.
Leveraged language skills to gain 6 international clients from completely new markets in 2019, who provide the company with an annual income of £120k.
Improved the sales processes to increase annual revenue across accounts by 12% in 2019.
Increased customer retention by 17% in 2017 (compared to 2016).
Submitting weekly, monthly and annual reports to the clients and the company management with zero errors recorded.
“Managerial candidates should highlight their leadership by showcasing team growth and quality, such as low turnover rates, alongside specific achievements like meeting KPIs or delivering projects on time. Mention relevant courses or studies that enhanced leadership skills and explain how these were applied to drive team success, demonstrating both practical experience and strategic knowledge”.
Senior Talent Acquisition and Career Development Specialist
3. Show your education on your account manager CV
There are several paths into account management, but they become really inconsequential once you have experience and real, measurable results—which should be very soon. Devote more space to your achievements, and keep your education section minimal.
If you don’t have a degree, mention individual subjects for your A-levels. For your GCSEs you only need to mention Maths and English.
Account management CV education section
Education
2.1 BSc Economics, July 2015
Lancaster University, Lancaster, UK
4. Make a list of your account manager skills
When you devote that much space to describing your achievement and results, you might struggle to pack certain keywords in a relevant manner. That’s what skills sections are for. This is where you ought to list the CRMs you are experienced in.
You can reiterate the strongest points of your application, or list some extra keywords (hard and soft skills) that didn’t quite get their own bullet point. This is a structure that’s good both for the eyes, and for Applicant Tracking Systems.
Account manager CV skills
FreshSales
Salesforce
Customer Retention
Employee Training
Negotiation
Communication
5. Add additional sections to your account manager CV
In the global marketplace, languages are always going to be valuable. There are also some accredited certifications you can get, but once you have some experience, that will outweigh them. Make a separate CV section for awards, if you have any.
If you’re scarce on experience, you could even list your volunteering experience to show your ability to handle multiple responsibilities. If you’re struggling to fill space and have doubts about your skills, you could look into getting certified.
Key Account Professional—Institute of Sales Management, May 2015
Languages
German (Intermediate)
Polish (Fluent)
Russian (Intermediate)
6. Write an account manager cover letter
A cover letter is a much better chance to make your sales pitch than your account manager CV ever will be. There is more space for discussion and explanation, in case your figure-focused CV doesn’t convince them.
It lets you directly address their job requirements with evidence of your performance in those domains. It’s very important to grab and manage attention. The winning cover letter formula is:
1st Paragraph (60-80 words)—Similar to your personal statement, your years of experience, and the most important reason for why you are the best candidate.
2nd (Main) Paragraph (120-200 words)—The 2-3 most significant pieces of evidence to prove you can handle the responsibilities listed in the ad.
3rd Paragraph (40-60 words)—This space is for displaying interest in the company and explaining what you can do for them.
Call to Action (Single Sentence)—You’re a sales person. Be bold. Ask for an interview.
What else to remember about when writing a CV for account manager?
Use a clear CV font like Calibri, Noto or Arial in 10-12pt.
Use clear headings for each section, and use white space between them to guide their eyes.
The right CV length? 1-page per decade of experience. Max 2 pages.
Send your account manager CV as a PDF, unless asked not to.
Best CV templates are ATS-scannable. It’s better to avoid infographic templates. You can choose from a list of free CV templates, including various styles and designs.
Follow up when you feel the time is right. Sometimes, they just haven’t got round to you yet.
You don’t have to be a CV writing expert. In the LiveCareer CV builder you’ll find ready-made content for every industry and position, which you can then add with a single click.
Our editorial team has reviewed this article for compliance with LiveCareer’s editorial guidelines. It’s to ensure that our expert advice and recommendations are consistent across all our career guides and align with current CV and cover letter writing standards and trends. We’re trusted by over 10 million job seekers, supporting them on their way to finding their dream job. Each article is preceded by research and scrutiny to ensure our content responds to current market trends and demand.
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Crafting a job-winning CV is all about showcasing your unique skills and experiences. Start with a strong personal statement that highlights your career goals and achievements.